To this day, Europa-Park is still family-owned. The operating decisions made in recent decades are characterized by natural entrepreneurship, the weighing of market opportunities, and daring to follow new paths. The expansion of the hotels into Germany’s largest hotel complex, the integration of the Confertainment concept into the park world and the extension of the resort with the new indoor water world Rulantica, developing it into a short vacation resort, shaped the recent past. In addition to this diversification, particular value was placed on the careful expansion of the amusement park. New attractions, shows, and themed areas were updated year after year in the park.
A family business with a long tradition
Roland and Jürgen Mack
Roland Mack: Born in Freiburg in 1949, he studied mechanical engineering and created the idea for Europa-Park together with his father in the seventies. After spending time in the USA he developed the initial concept for the park.
Over the next years he, his father Franz and brother Jürgen turned a day-trip destination into an international recreation enterprise. He has been active in the International Association of Amusement Parks and Attractions (IAAPA) and as the first German its chairman.
Jürgen Mack: born in 1958 as the second son of Franz and Liesel Mack he studied economical engineering at the university in Karlsruhe.
After finishing his studies as industrial engineer in Karlsruhe, he joined the company as a managing partner in 1988. He is responsible for Human Resources, Finance and Controlling at Europa-Park. All major decisions are discussed and decided cooperatively, the way it should be in a truly family-operated company.
Michael and Thomas Mack - The Next Generation
Michael, Ann-Kathrin and Thomas Mack - have known Europa-Park from childhood. It was clear from an early stage that, after a thorough training, they would take on important roles.
Michael Mack graduated in International Business Management and completed his tri-national studies in the cities of Basel, Loerrach and Colmar. Various internships and study programs abroad took him to numerous theme parks. He has been a member of the executive board of Mack Rides GmbH & Co KG since 2005. He was appointed to the Board of Directors of the German association of Amusement Parks (VDFU) on February 13th 2008, followed by his induction into the European board of the International Association of Amusement Parks and Attractions (IAPAA) in January 2010. Moreover, since 2016, Michael Mack is one of the managing partners of Europa-Park and, today, mainly responsible for the in-house design and construction department, marketing, sales & digital, operation & services as well as the subsidiaries MackNeXT, Mack Animation and VR Coaster.
To Michael Mack's Twitter account
Ann-Kathrin Mack successfully graduated from the University of Technology, Business and Design in Constance, where she completed her studies as an architect (M.A.). During her studies, she also completed a term abroad in Milan. Since 2017, Ann-Kathrin Mack is a partner in Europa-Park. Furthermore, she works in the department Mack Solutions and is, among other things, jointly responsible for the new construction of the hotel ‘Krønasår’ and an employee campus in immediate proximity to the indoor water world Rulantica.
Thomas Mack holds a degree as hotelier from the renowned Swiss Hotel Management School in Lucerne. Various study programs and internships abroad took him to numerous hotels, gastonomical businesses and theme parks worldwide. Since 2007, Thomas Mack has been responsible for the hotel resort, the park and event gastronomy as well as the areas entertainment and Confertainment as a as authorised signatory, and since 2016 as managing partner. In 2020, the Allgemeine Hotel- und Gastronomie-Zeitung awarded Thomas, Michael and Ann-Kathrin Mack the coveted ‘Hotelier of the Year’ award.
To Thomas Mack's Twitter account