IAAPA World Association awards honours

Europa-Park receives three Brass Ring Awards

At the IAAPA Attractions Expo in Orlando (USA), Germany's largest theme park was awarded the coveted Brass Ring Awards in three categories. “Paddington on Ice – the Grande Voyage” impressed the expert jury in the “Most Creative Sports/Stunt Show” category. Europa-Park was also awarded first place in the category “Best Employee Reward and Recognition Programme – Amusement Parks and Attractions, Including Water Parks, With Annual Attendance More Than 1 Million”. Katja Mack received a special honour: the founder and director of the Europa-Park Talent Academy received the “Live Entertainment Excellence Spirit Award”. The Brass Ring Awards recognise specific areas of the global theme park industry and are among the most prestigious awards in the industry.

This winter, Paddington™ on Ice is making its British debut at the Hyde Park Winter Wonderland. After his incredible success in Germany’s largest theme park, Paddington will be gliding across the ice in London until 5 January 2020. During the 45-minute show, Paddington’s lovable personality will be shown off to the full by award-winning international figure skaters in sparkling costumes. Completed by a rousing musical soundtrack that will keep audiences on the edge of their seats, Paddington™ on Ice is the perfect festive show for family and friends of all ages. Thomas Mack personally accepted the prize in Orlando and was thrilled, “What an honour! I am delighted that with Paddington™ on Ice, we have created a show that is entertaining guests all over the world. The Brass Ring Award is an additional incentive for the artists to give their all again in London and impress the audience!”

Moreover, the Europa-Park Academy was awarded first place in the “Best Employee Reward and Recognition Programme”. The best managers working with the “Turbo Training” method were awarded and honoured. This method enables greater employee participation in work processes and also ensures the high-quality standard at Europa-Park. Managing partner Jürgen Mack is enthusiastic, “The award is a great recognition of the fact that we are constantly working to improve Europa-Park as a workplace. We are honoured and see it as an incentive to continue along this path.”

The founder and director of the Europa-Park Talent Academy, Katja Mack, is committed to bringing dancing, music, artistic and art closer to children and young people every day. With the Europa-Park Talent Academy, which she founded, she has created a talent factory that currently boasts over 600 members and offers weekly more than 70 different courses in dance, art, artistry, music and fitness. In addition to her core project, the wife of Thomas Mack, one of the four managing partners of Europa-Park, works in “Show Quality” and “Castings & Auditions” for the entertainment department of Germany’s largest theme park. In this role, she is significantly involved in several productions and projects at Europa-Park.

The Brass Ring Awards are presented once a year by the world association in the categories of Marketing, Personnel, Catering and Entertainment as part of the IAAPA Attractions Expo.

  • Europa-Park managing partner Thomas Mack (on the right) personally accepted the award in Orlando.

  • Europa-Park managing partner Jürgen Mack (3rd from left) and head of personnel development Claudia Gale (3rd from right) together with some employees and the Brass Ring Award for the “Best Employee Reward and Recognition Programme”.

  • Katja Mack is pleased about the “Live Entertainment Excellence Spirit Award”.